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Nokia unveils its 2000 Sugar Bowl strategy with the largest college football program in history
September 08, 1999
Nokia Sugar Bowl 2000, the Road to #1 program and ABC to connect fans to National Championship throughout the season
(September 8, 1999) - Since Tulane defeated Temple 20-14 in the inaugural game on January 1,1935, the Sugar Bowl has excited and hosted some of the most memorable games in college football history. In keeping with the game's heritage and long list of innovations, Nokia, the world's leading mobile phone manufacturer and sponsor of the Nokia Sugar Bowl 2000 National Championship Game, unveiled one of the largest integrated college football programs in history.
"We are very excited about the Nokia Sugar Bowl 2000 National Championship. It's the first major event of the new millennium and marks our fifth anniversary as a title sponsor of the game," said Marketing Service Director, Rhonda O'Connor. "In celebration of these milestones, we wanted to develop an integrated program that brought to life the college football experience to fans around North America." In conjunction with ABC and ESPN's "On the Road to #1 college football fall promotion, the Nokia Sugar Bowl 2000 program includes extensive advertising, promotions, grassroots marketing, events and new media.
In honor of the defending 1999 National Champions, the University of Tennessee Volunteers and college football fans, the Nokia Sugar Bowl chose Knoxville, Tenn to kick-off the "On the Road to #1" national college football fan program.
Before hundreds of fans, they unveiled the first of four, fully equipped, state-of-the-art Nokia Fan Recreational Vehicles (RVs) that will offer consumers the ultimate tailgating experience.
In conjunction with ABC Sports' fall college football promotion and schedule, the Nokia Fan Vans will travel to and connect SEC, ACC, Pac-10, Big East, Big 12 and Big 10 conference games and local college campuses. Fans will be given the opportunity to tailgate in luxury, test their skills and win prizes in the Nokia "Kick and Pass" Challenge. The Nokia Fan Van's schedule will be posted on the Nokia Sugar Bowl 2000 web site. Along with the introduction of Nokia's "On the Road to # 1" Fan Vans, Nokia is offering the ultimate in consumer sweepstakes.
Nokia's "On the Road to # 1" sweepstakes allows consumers to get involved in this year's hottest sports event - The Nokia Sugar Bowl National Championship game. How does the " Road to the # 1" sweepstakes work? There will be specially marked Nokia phone boxes distributed throughout the U.S. with a brochure in each box explaining the promotion, describing the prizes and instructions on how to play. Serial numbers found on the back of these phones will make up the entry pool for the Nokia "Road to # 1" sweepstakes.
A consumer that buys a Nokia phone is automatically entered in the sweepstakes, but you must log on to www.nokiasugarbowl2000.com or call in to 1-800-NOKIASB to see if your phone's serial number is a winner. If the serial number is a winner, the consumer will be advised on how to claim their prize. In addition to winning one of the four fully-equipped RVs, consumers have a chance to win a Harley-Davidson motorcycle, a SEA-DOO personal watercraft, a home theater system, trips to the Nokia Sugar Bowl National Championship game, an exclusive Nokia Sugar Bowl watch by Swatch or a $25 prepaid gas card. To win all these great prizes and to keep track of the Nokia Fan Vans adventures, Nokia has launched its Nokia Sugar Bowl 2000 web site www.nokiasugarbowl2000.com.
The Nokia Sugar Bowl 2000 web site is just another example of Nokia's commitment to "Connecting People" through the Internet. This new web site is designed especially for the college football fanatics of the world. With fast, easy access to detailed information on Nokia's "Road to # 1" program, the Nokia Sugar Bowl 2000 web site is the first stop on the trek to touchdown territory. From tailored information regarding the Nokia "Road to # 1" consumers sweepstakes, the latest schedules and adventures of the Nokia Fan Vans, this web site will provide consumers complete access to football rankings and scores, tailgating tips and recipes for the ultimate tailgater, and helpful tips for planning your trip to New Orleans. The Nokia Sugar Bowl 2000 web site provides the consumer everything they need to know regarding college football's biggest game of the year --- the Nokia Sugar Bowl National Championship game.
Nokia is paving the way to the mobile information society with its innovative products and solutions. Nokia is the leading mobile phone supplier and a leading supplier of mobile, fixed and IP networks including related services. It also supplies multimedia terminals and computer displays. In 1998, net sales totaled EUR 13.3 billion (USD 15.7 billion). Headquartered in Finland, Nokia is listed on the New York (NOK), Helsinki, Stockholm, London, Frankfurt and Paris stock exchanges and employs more than 51 000 people.
Contact information:
www.nokiausa.com
www.nokiasugarbowl2000.com
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