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Nokia's marketing & communications campaigns win prestigious industry awards
December 28, 1998
Singapore, December 28, 1998 - Nokia, the world's leading mobile phone manufacturer recently swept a number of awards at the recent Media Magazine Advertising Awards and the Asian PR Awards. Nokia was awarded the Advertiser of the Year for 1998 at the Media Magazine Advertising Awards and an Honourable Mention for Technology Campaign of the Year in the Asian PR Awards
The Advertiser of the Year Award recognises companies that show commitment to building its brand across the Asia Pacific region and developing creative advertising and in close partnership with its agencies. Nokia distinguishes itself as the only company to win this award twice (1996 and 1998) in three years.
Commenting on the winning of the Advertiser of the Year Award, Mr Phil Mulholland, the Regional Marketing Director for Asia Pacific said, "We are delighted to receive this award. In the face of increasing competitive activity and tough market conditions, we have successfully launched the Nokia brand simultaneously in 12 markets, thus re-asserting ourselves as the leading preferred brand."
The campaign is centred on its unique Human TechnologyTM, a concept that is based on Nokia's observation of people's lives, which inspires Nokia to create technology, products and solutions that meet real human needs. Nokia communicated this via brand and product TVCs, print advertisements and point of sales materials. Nokia also notched up a first for interactive advertising, being the first in Asia to provide on-line sales of the premium Nokia 8810 model.
Nokia received another prestigious award through winning an Honourable Mention for Technology Campaign of The Year at the second Asian PR Awards.
Ms Suguna Madhavan, General Manager, Communications for Asia Pacific said, "The Technology Campaign of the Year award was won on the strength of its innovative product launch concept, campaign roll-out across 12 countries and the extensive media coverage - a concert of integrated elements which resulted in a stronger brand position."
Nokia's 1998 mobile product range - Nokia 8810, Nokia 5110, Nokia 9110 Communicator and leading edge technology solutions were unveiled to over 100 media from the Asia Pacific region at the launch held at the Planetarium in the Singapore Science Centre."
The PR campaign for this and subsequent launches received wide and positive coverage in the media across Asia Pacific. Media accolades from India to Australia focussed on the unique products and technology as well as the highly innovative and impressive launch event. This effort created awareness and excitement of Nokia's new range of products across the various local markets in Asia Pacific.
A leader in the cellular industry in many markets in Asia Pacific, Nokia provides innovative, industry-leading and market-relevant technology and products to over 30 diverse markets in the region.
Nokia is the world's leading mobile phone supplier and a leading supplier of mobile and fixed telecom networks including related customer services. Nokia also supplies solutions and products for fixed and wireless datacom, as well as multimedia terminals and computer monitors. In 1997, net sales totaled FIM 52.6 billion (USD 9.8 billion). Headquartered in Finland, Nokia is listed on five European Stock Exchanges and on the New York Stock Exchange (NOK.A), has sales in 130 countries and employs more than 42,000 people world-wide.
Contact information:
Nokia Mobile Phones Asia Pacific
Wong Mei Ling
Communications Executive
Tel: +65 380 5263
Ogilvy Public Relations Worldwide
Constance Tan
Senior Associate
Tel: +65 277-9561
http://www.nokia-asia.com
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