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Personalized Multimedia Services Driving 3rd Generation Development
November 24, 1997
- Nokia President and CEO Jorma Ollila opens International IT conference
Nokia President and CEO Jorma Ollila stated that Nokia is leading the way towards the new wireless information society emerging with the 3rd generation today at the "Creating the Future" EITC European IT Conference and Exhibition in Brussels. Ollila emphasized that personalized communication via advanced multimedia services will be one of the major drivers influencing 3rd generation development.
"Global standardization and data becoming increasingly wireless are the main trends providing the fuel for the rapid development of the telecommunications industry in the future," said Jorma Ollila during the opening speech. "In the not so distant wireless information society, the data transmission capacity of mobile phones will enable access to value-added Internet services, the evolution of GSM during the next three years will provide maximum data rates of 384 kbit per second, and 3rd generation terminals will allow up to 125 pages of information to be transmitted in a single second."
These high bit rates facilitate the humanization of technology in what Ollila refers to as " a bit-consuming business". Powerful new standards will be essential for meeting the requirements of future personalized multimedia services and satisfying the user's continuously expanding communications, lifestyle, work and even consumption needs regardless of time or place.
Ollila emphasized Nokia's commitment to creating an open global technology platform based on the state-of-the art Wideband Code Divisions Multiple Access (WCDMA) radio access technology built on a further developed GSM core network to make these interactive, data intensive 3rd generation services possible. WCDMA combined with the evolved GSM network guarantees service portability and as much interoperability as possible in the next generation, allowing users freedom from the conventional future solution for today's GSM operators and manufacturers.
Nokia has studied the new WCDMA radio technology since the early 1990's, demonstrating the viability of WCDMA for data intensive applications in its fully operational testbed. "Nokia has a strong expertise in WCDMA technologies and is at the forefront of leading industry initiatives in this area," stated Ollila. "Harmonizing standards is a highly cost effective solution that will stimulate the creations of enhanced services and encourage open competition in the telecommunications market. End users will benefit from the new personalized multimedia services, leading to even higher global volumes, economies of scale and rapid further development."
Headquartered in Finland, Nokia is a leader in digital technologies including mobile phones, cellular and fixed telecommunications networks, wireless data solutions and multimedia terminals. With sales in approximately 130 countries, net sales totaled FIM 39.3 billion $8.5 billion) in 1996. Nokia employs more than 36,000 people in 45 countries. Nokia's shares are listed in Helsinki, New York, London, Stockholm, Frankfurt and Paris.
Further information:
Mr. Lauri Kivinen, Senior Vice President
Corporate Communications, Nokia
Tel. +358 9 1807 495
Ms. Arja Suominen, Vice President, Communications
Nokia Telecommunications
Tel. (Int.) + 358 9 5113 8193
Fax (Int.) + 358 9 5113 8200
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