Developers get keys to their own success with Nokia's DVLUP rewards program

Unique program offers Windows Phone developers unprecedented access to marketing and promotional support

Espoo, Finland - Nokia announced today that DVLUP, its unique rewards program for Windows Phone developers, is now available in more than 20 countries globally. Designed to confront the industry-wide challenge of app discoverability, DVLUP empowers developers to increase the visibility and success of their applications.

"Nokia's DVLUP program puts developers in the driver's seat - providing them with a clear path to get their app featured in app discovery and marketing channels," said Chanse Arrington, Global Head of Developer Business Tools at Nokia. "By leveraging elements of gamification, developers earn points as they improve their app, empowering them to promote their app in marketing, advertising and merchandizing channels like the Windows Phone Store. This creates a more transparent and fair app ecosystem, where developers are in control of their own success."

DVLUP, available as a pilot program in the United States and Canada since November 2012, now introduces a more interactive, intuitive user experience with feature consistency across mobile, tablet and desktop platforms to the global marketplace.

Developers can create, book and manage their own application promotion and marketing campaigns built through participation in DVLUP. This represents an industry first, as most application stores leverage algorithms to control promotional efforts.

DVLUP uses a gamification model to create a fun, inventive and competitive environment for developers to build successful Windows Phone applications. Developers can earn badges and experience points (known as "XP") by completing quizzes and challenges related to application development. By creating high-quality applications, developers can also earn additional points and unlock even greater opportunities. For instance, developers can promote their applications through the Windows Phone Store, App Social, in-app advertising, as well as by using print, digital, social and out-of-home media opportunities.

Starting today, DVLUP is available in more than 20 countries including: Australia, Canada, China, Egypt, Finland, France, Germany, India, Indonesia, Italy, Kenya, Poland, United Kingdom, the United States and Vietnam. DVLUP is free to join. To learn more, visit www.dvlup.com.

About Nokia Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia's technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-nokia.

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