Nokia debuts Nokia Life+ for millions of consumers ready to experience a smarter Internet
New Nokia Life+ service to deliver life-enhancing digital content to Nokia Asha smartphone and feature phone users
Jakarta, Indonesia and Espoo, Finland - Nokia today unveiled Nokia Life+, the latest evolution of its widely-used Nokia Life service. Nokia Life+ is a free (*) Web application, which will provide millions of people with Nokia phones valuable information on education, health and "infotainment" topics. Nokia Life+ will be supported by the Nokia Asha 308 and Nokia Asha 309 smartphones alongside a wide range of Nokia mobile phones.
More than 76 million people have experienced the original Nokia Life service, the world's most popular life improvement information services suite that works across a range of basic and feature phones without the need for a data connection. The new Nokia Life+ web application builds on this success by providing an even richer web-based service through the new and improved Nokia Xpress Browser, which compresses Internet data up to 90%, resulting in more efficient web browsing and a smarter Internet experience.
"People in developing economies need better access to information on the Internet that has relevance and value to their daily lives beyond entertainment. Nokia Life+ will serve as a bridge as people graduate from a primarily text-based mobile experience towards richer, web-based usage," explained Jawahar Kanjilal, Vice President & Global Head of Nokia Life. "Nokia Life and Nokia Life+ are now available on a huge variety of Nokia phones, including the Asha smartphone range, to plug the information gap for people with or without data plans."
Nokia Life+ is now available in 18 countries (**) as a free Web application, accessible as a download from Nokia Store or from the Xpress Browser.
Nokia Bridge to a smarter, more relevant Internet
Life+ is now available in English with two services - 'Life Skills' and 'Live Healthy' - with more services to be added over the coming months. Life Skills is aimed at younger consumers, providing content on how to develop interpersonal skills, build self-confidence, acquire financial literacy or prepare for a job. Live Healthy offers consumers and their families a range of tips and trivia touching upon nutrition, hygiene, staying fit and prevention of common illnesses. Later this year, local versions of Nokia Life+ will be available in India, China and Indonesia, providing consumers with a truly localized mobile Internet experience.
Nokia Life+ is supported by an ecosystem of reputable global and local content partners who carefully tailor information specifically for the services. These Nokia Life+ partners include Reader's Digest, Foundation for Social Change, FKUGM, Detik.com, Cita Cinta, GADIS, Gamatechno, Sygma, Ayahbunda, Madison Research, EnableM, Sina and iMedia.
"On their journey from feature phones to smartphones, people want a consistently engaging, relevant mobile experience," said Yvonne Tey, Commercial Director, Reader's Digest. "Nokia Life and now Nokia Life+ are unique in their ability to create a vital connection between people and the information they need most, across all stages of that journey."
* Data charges will apply
** The English language Nokia Life + service is currently available in Nigeria, the Philippines, Vietnam, Bangladesh, South Africa, Malaysia, Kenya, Pakistan, Egypt, Saudi Arabia, Turkey, Singapore, the United States, the United Kingdom, Ireland, Tanzania, Uganda and Ghana.
About NokiaNokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia's technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-nokia
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