Create for Millions consumer and developer competition highlights app consumption on Nokia mobile phones
Nokia's Series 40 mobile phones bring the Web -and now apps - to the Next Billion
Espoo Finland, June 28, 2011 - Nokia announced today "Create for Millions" a global competition that brings consumers and developers together to create applications for Nokia's Series 40 mobile phones. Create for Millions also provides developers an opportunity to bring Java and web apps to millions of consumers worldwide and win their share of cash and prizes valued at one million euros. Nokia's Series 40 mobile phones play a key role in Nokia's strategy to bring the Web to the next billion, particularly in emerging markets where a consumer's first web experience is often through the mobile phone. As the largest mobile platform in the world by volume, more than half a billion Nokia Series 40 mobile phones are in consumer's hands today.
From Idea to Creation - Create for Millions for Consumers
Nokia's Create for Millions challenges consumers to submit their best ideas for the applications they'd like to see on Nokia Series 40 mobile phones. Authors of the winning entries may see their ideas come to life in person at Nokia World later this year and can meet the developers who created them. In addition to a free expenses-paid trip to Nokia World, winning consumer's can play with their new app on the latest Nokia Series 40 phone given during Nokia World.
Consumers are encouraged to submit ideas in one of three categories: health & education; social networking & location; and games & infotainment. Additionally, consumers can vote on entries and comment or collaborate on ideas already submitted.
Developer contest offers cash and prizes worth one million euros
Nokia's Series 40 phones have experienced more than 35 percent growth in download volumes in the past two months making up about a quarter of the total downloads from Nokia's Ovi Store. Nokia's Create for Millions enhances this growing opportunity with a competition featuring a prize pool of cash and prizes worth one million euros.
In this competition, developers are invited to submit Java and web apps for Nokia Series 40 phones in four categories:
- In the Know - News and locally relevant information apps
- Fun & Games - Games and entertainment apps
- Emotional Closeness - Social networking apps
- Access to Knowledge - Life improvement apps, for example education or health
For each of the four contest categories listed above, there will be 10 cash prizes, with a top prize of EUR 50 000 in each category. Top apps in each category win a variety of non-cash prizes such as user experience reviews and app marketing assistance. In addition, special prizes will be awarded to apps that showcase the best touch feature in an app, the best location-aware app and the best overall Series 40 web app.
Regional versions of this global developer competition with additional prizes will be announced soon.
"With Nokia's newest Series 40 dual-SIM mobile phones such as the recently announced Nokia C2-03 equipped with Nokia Browser, consumers are enjoying third party web applications with a fast, rich user experience and significantly lower data costs", said Marco Argenti, Senior Vice President, Developer Experience, Nokia. "This competition connects ideas generated by consumers with the creativity and skills from developers, aiming to create great, locally relevant applications together."
Consumers can learn more and enter the app idea challenge by visiting http://www.nokia.com/create4millions. The consumer app idea challenge is part of Nokia's IdeasProject, an online community for everybody from all around the world to brainstorm. IdeasProject enables the two-way exchange of ideas between consumers and developers around innovation powered by Nokia. Entries in the app idea challenge will be accepted until. September 20, 2011.
For developers, development tools, terms and conditions and detailed information on the judging, prizes and how to enter are available from the Nokia Developer website http://developer.nokia.com/create4millions. Entry deadline is September 20, 2011.
Nokia is committed to connecting people to what matters to them by combining advanced mobile technology with personalized services. More than 1.3 billion people connect to one another with a Nokia, from our most affordable voice-optimized mobile phones to advanced Internet-connected smartphones sold in virtually every market in the world. Through Ovi (www.ovi.com), people also enjoy access to maps and navigation on mobile, a rapidly expanding applications store, a growing catalog of digital music, free email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, and Nokia Siemens Networks is one of the leading providers of telecommunications infrastructure hardware, software and professional services globally.
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